The Story of Smeig

Way down in the south of Norway there is a place called Sørlandet. A special place where people enjoy the smeig days to the fullest. Smeig is all about the fun stuff you do with nice people. To capture this culture we started a clothing brand to spread the word to the rest of the world! Join the fun and share your moments with us!




It all started in June 2018 with the very first collection of smeig. It was a small release of 150 t-shirts and long sleeves with a simple and clean design. In just 48 hours the first sizes were sold out and about a week later almost every piece was out smeiging around the country! Feel free to check out the first collection on the front page.